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CHICAGO As it continues a review for its $100-125 million national account, Sony Electronics on Sunday launches a campaign for its camcorders and digital cameras from independent Bagby and Co.
Bagby in Chicago, which has worked with Sony since 1999, created four television spots that attempt to humanize Sony’s digital technology by showing it in action, the agency said. One spot shows a father shooting footage of his children hunting for fireflies with his Sony Handycam, for example.
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