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Miller “Comfortable’ With Them as Stopgap Measure
CHICAGO-Miller Brewing admits Wieden & Kennedy’s new campaign for Miller Genuine Draft isn’t the answer. But the Milwaukee brewer insists it’s on the right track.
“It will buy us some time,” MGD brand director Bruce Winterton said of W&K’s long-delayed work, unveiled this weekend during NBA telecasts.
The Portland, Ore., agency’s two 30-second spots are reworked versions of ads that were booed by distributors at a March convention and rejected by the brewer.
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