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NEW YORK A Margeotes Fertitta + Partners pro bono campaign launches next week for the Jeffrey Modell Foundation, which promotes awareness of Primary Immunodeficiency, a genetic disorder that afflicts children and adolescents.
The New York shop’s campaign revolves around the subject of parents confronting the possible meanings of recurring illness in their children. It contains two 30-second TV commercials, 60- and 30-second radio spots and one print execution, all of which dramatize the potential warning signs that a child might have PI.
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