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Media Kitchen is aiming for close encounters in an unusual campaign for the Sci-Fi Channel’s upcoming $40 million abduction miniseries, Taken.
The ad effort be gins next week and is set to hit its peak during Thanksgiving weekend. The New York media shop’s buy includes plac ing UFO-like im ages into packages of photos developed by Snapfish, a San Francisco-based digital photo developer.
As part of the estimated $25 million campaign, 700,000 photos that show a couple and what could be a UFO will be inserted into the packages—which consumers may get at Snapfish stores or at other photo shops that use Snapfish technology—during the next few weeks.
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