Mckeon, StrawberryFrog Part Ways | Adweek
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Mckeon, StrawberryFrog Part Ways

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NEW YORK Andy Mckeon has left his post as executive creative director at StrawberryFrog after about four months in the job, the agency confirmed.

Since arriving at the agency's New York office in mid-February, Mckeon had been working on the Almay pitch, which was awarded to Omnicom's The Arnell Group this week. McKeon left the shop after final presentations in that review were held two weeks ago and before the decision was made.

Mckeon said that he left because although he held an executive role, chief creative officer Scott Goodson made all of the creative decisions and he felt his creative voice was stifled. Goodson has overseen most of the New York agency's creative, including work for Google, Old Navy and ongoing pitches that include Harrisdirect, sources said.

"It was kind of a bit of bait and switch," Mckeon said. "I was just working as a junior copywriter."

Mckeon had worked at StrawberryFrog's Amsterdam, the Netherlands, office since 2002, and headed up the launch of Mitsubishi's Colt in 42 countries. At the time, Goodson said he hoped that experience would help the New York office land a car account, but the review for Smart Car's U.S. launch duties was scuttled. The shop was also named by sources as having been involved in the early stages of the $100 million Jaguar review.

"Sometimes things work out, sometimes they don't," said Goodson, who added Mckeon's departure was a mutual decision.