DALLAS-- McKee Wallwork Henderson has won the $500,000 New Mexico Economic Development account, bumping four other in-state competitors and incumbent Rick Johnson & Co., which acquired the business in a 1998 merger.
Steve McKee, MWH president and a former principal with RJ&C's merger partner, will supervise the two-year contract that has two options for renewal.
Albuquerque, N.M.-based MWH "earned the account based on cumulative factors and a very unique style," said Cinnamon Blair, director of marketing at NMED.
The agency, which will create new advertising and promotions, will employ the slogan developed by RJ&C, "New ideas. New technologies. New Mexico."