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NEW YORK After a successful test run in cities like Milwaukee and Pittsburgh, McDonald’s will make its new Premium Chicken Sandwich available nationally beginning Aug. 2, according to the company.
Television ads, from Omnicom Group’s DDB Chicago, will convey the message that you can get a higher-quality chicken sandwich for a fast-food price. One spot shows a man lifting his little fingers as he eats to imply the sandwiches are classy.
A sampling program, running Aug. 11 to Aug.
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