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McCann-Erickson Worldwide and the Hollywood-based Creative Artists Agency are headed for Round 2 in the race for creative control on Coca-Cola. Sources said both organizations are preparing new advertising campaigns for Coke approval which will likely break early next year.
Meanwhile, McCann has been given the go-ahead for a series of promotions for Coca-Cola this summer to support the beverage giant’s “Always” campaign for Coke Classic.
Sources said McCann will spearhead the creative effort on at least two summer promotions for CocaCola USA.
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