Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Olympus America has awarded its marketing business to The Martin Agency.
After a three-month review, the Richmond, Va. shop topped Wenham, Mass.-based Mullen and Hampel/Stefanides in New York to win the camera manufacturer’s estimated $15 million account. Incumbent New York-based Kirshenbaum Bond & Partners did not participate.
Martin’s challenge is to build the client’s solid “point-and-shoot” market share while expanding its position on the fast-growing and highly competitive digital side.
“Along with other brands, Olympus is facing a dramatic replacement of volume in film cameras with digital cameras,” said Martin chief executive officer John Adams.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in