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The U.S. Army last week narrowed the list of contenders for its $114 million advertising contract to three shops, according to sources.
The Martin Agency, Richmond, Va.; Campbell-Ewald, Warren, Mich.; and Leo Burnett, Chicago, are the agencies that advanced.
After issuing questionnaires and conducting “capability briefings,” the Army cut Arnold Communications, Boston; DDB, Chicago; and McCann-Erickson and Ogilvy & Mather, both New York.
The Army has been prequalifying shops through search consultant Jones-Lundin Associates. The intent is to limit the review to those agencies with at least $350 million in billings.
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