Mark Dolliver's Takes: Young at Heart | Adweek Mark Dolliver's Takes: Young at Heart | Adweek
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Mark Dolliver's Takes: Young at Heart

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Popular mythology says teens and young adults are too busy with new technologies to have time for TV. Not so. While they spend less couch-potato time than old folks, TV still takes up the biggest chunk of their leisure time. The chart reflects a fresh release of data from the Bureau of Labor Statistics' American Time Use Survey for 2006. One comparison: People age 15-19 allot more time than other cohorts to "playing games and computer use for leisure"—0.69 hours on weekdays, 1.00 on weekends—but it's less than half the time they spend watching TV.