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They’re too old to be pirates, but not so old as to have lost all interest in music. This makes baby boomers prime candidates to buy (rather than steal) recorded music. In a survey of boomers conducted by The NPD Group for AARP and the National Association of Recording Merchandisers, more than 70 percent reported buying music during the past year. Among those who buy, 68 percent go for CDs exclusively. But 26 percent are digitally spry enough to purchase downloads as well as CDs.
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