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The basic need to eat, and the more modern desire to eat quickly, make up the simple idea behind MARC USA’s de-but campaign for Checkers Drive-In Restaurants, which also includes drive-ins bearing the Rally’s name.
TV spots in the $10 million effort are tagged “You gotta eat,” and that’s essentially why Checkers says it fits into a busy lifestyle.
“People just don’t have time, and there’s lots of times where they just want a good, fast bite,” said Ed Fine, executive vice president and chief creative officer at the Pittsburgh agency.
“No matter how many soccer moms, no matter how many kids they have to pick up, no matter the stress and strain in your life, you still have to eat.
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