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Just in time for the holidays, Ogilvy & Mather has launched a TV spot for Mail Boxes Etc. that puts a whole new spin on the axiom “It’s the thought that counts.”
The 30-second spot uses humor to underscore the potential for holiday shipping disasters. It features a string of large boxes rolling on a conveyor belt in a factory decorated with holiday wreaths. The first box is embossed with the words “It’s not the gift, it’s the thought that counts.”
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