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NEW YORK Speaking to an overflow audience at the opening session of the Ad:Tech conference here, David Lubars confessed to the Internet faithful: “I don’t care what the medium is. I’m not a technologist.”
At a time when digital media is sometimes painted as ready to make “old media” obsolete—and along with it the agencies that excelled in the world of 30-second spot—the BBDO chairman and chief creative officer said he does not fret about technology, which is in a perpetual state of flux.
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