LS&B Goes Country For Restaurant Chain

In its first work for Country Kitchen restaurants, Lindsay, Stone & Briggs in Madison, Wis., attempts to capture a down-home flavor with several spots shot in farm settings.
A new campaign that broke late last month in three Midwest states debuts a new tagline for the chain, “It’s different in the country.”
LS&B was awarded the Country Kitchen account in October. The win occurred after a previous review was derailed when the chain’s largest franchisee group, the Kitchen Investment Group of Madison, purchased a chain from Carlson Hospitality Worldwide in Minneapolis.
LS&B’s assignment was not limited to advertising.