NEW YORK -- The Lord Group has been tapped by HIP Health Plan of New York for a branding assignment, the agency confirmed. The New York shop bested 3 or 4 undisclosed contenders to take the business. Spending was undisclosed but sources estimated it at $10 million. Ads are expected to break this summer.
Milton Samuels Advertising Agency in New York had worked with the client in the past.
The Lord Group was acquired by Spier New York in January. Other clients include the Cayman Islands Department of Tourism, an $8-10 million account the shop won in December.
HIP Health Plan of New York spent about $7 million in measured media in 2001, according to CMR.