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Loomis Breaks First Texas Dairy Queen Work

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The Loomis Agency evokes state pride in its first spots for Dairy Queen restaurants in Texas. The 60-second brand execution consists of a montage of Texas images includes cowboys on horses, bullriders, country-western line dancers, and girls in bikinis sitting on a pier.

The scenes are accompanied by an upbeat score created by shop CEO Paul Loomis that includes lines like