Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Racy? Sexist? That describes a new consumer and business-to-business campaign breaking next month from Lawrence, Mayo & Ponder, Newport Beach, Calif., for Pure Intensity Clothing.
Print, direct mail and point-of-sale ads tout the San Clemente, Calif., clothing maker’s signature item: velvet bowling/lounge shirts that LM&P co-creative director Bruce Mayo describes as “swing/pimp” wear.
Spending on the campaign is under $1 million. Pure Intensity is a fast-growing 3-year-old company started in a garage. LM&P won the business three months ago without a review.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in