Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Lightningcast said it would create a Web video network, allowing advertisers to run Internet video ads on several small- to medium-size Web sites.
Called Instream, the network would provide an opportunity for smaller Web publishers to tap into the growing demand for online video advertising, said Lightningcast CEO Tom MacIsaac. He said Lightningcast has signed up “a handful” of publishers, which he did not name, and would begin selling ads on the network in September.
“There’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in