Levi's Toys With Its Rivals

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Tommy Hilfiger to Lee Clow: ‘I Still Wear Them’
LOS ANGELES–TBWA Chiat/Day chairman and worldwide chief creative officer Lee Clow received an interesting phone call last week as he was driving around town.
On the other end of the line was Tommy Hilfiger, the apparel designer who, along with Ralph Lauren and Calvin Klein, takes a playful ribbing at the hands of the agency in its new “Wore Them” ad campaign for Levi’s.
The agency had just covered 17 key U.S.





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