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Lenehan Succeeds Hadeler at MARC

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DALLAS MARC USA's Southwest office has a new president and top creative, the shop said.

Don Lenehan, 51, has been appointed president of the Dallas office. He replaces David Hadeler, who had held the post and that of chief executive officer for four years. Hadeler left earlier this month to open a consultancy, the shop said.

Hadeler could not immediately be reached for comment.

Lenehan joined the Dallas office in mid-August as chief operating officer. He had been working in MARC's Pittsburgh headquarters since March, largely being trained to be the COO of either the Dallas or Chicago office, Lenehan said.

He joined the shop from Le-Nature, a Latrobe, Pa.-based beverage company, where he served as executive vice president and chief marketing officer. He also has held leadership roles at CNN/Turner Broadcasting, Coca-Cola and Royal Crown and gained agency experience at Lintas and Ogilvy & Mather.

After Hadeler resigned from the 35-person shop, MARC chairman Tony Bucci promoted Lenehan to the position of president. Lenehan is also president of MARC's Orlando, Fla., office, which has five staffers; Hadeler previously headed the Orlando facility as well.

The COO position is currently vacant at the Dallas outpost, and Lenehan has not made a decision whether it will be filled.

"I'm reassessing everything about the office—the people we have here, the approach we've been taking," he said. "It's a fresh look at how we can do things better to energize the office."

Lenehan said his objective is to change the perception of MARC's Dallas office as one that operates quietly. He said, "The goal of MARC USA is to be a real factor in Dallas and turn this office into the most exciting agency in the market."

There are other top management changes as well. Former executive creative director Kim Schweidel left the agency last month after being told his position was being eliminated, he said. He is currently freelancing and "assessing what options may be out there." He added, "I have a lot of my life tied up in that place and have fond feelings and wish them well."

MARC has promoted Scott Crum, a 10-year veteran of the shop, to the top creative position of "creative coach." The company also has appointed Diane Fakhouri vice president and group account director. Fakhouri joins from MARC in Pittsburgh, where she handled work for clients that included Mellon Financial Services and GE Lighting.

Bill Meeder continues to serve as director of client services. Like Meeder, Schweidel was one of the original executives of the Dallas office. In 1998 his shop, Larkin, Meeder & Schweidel, was acquired by what was then known as MARC Advertising. Schweidel maintained his position as executive creative director following the creation LMS/MARC Advertising, which came 16 years after LMS formed.

The name of the agency changed to MARC USA/Dallas in 1999 after MARC Advertising purchased Hadeler Sullivan & Law and merged it with LMS/MARC.