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boston—Lehman Millet’s latest work for a sophisticated testing device from Cambridge Heart likens one’s risk of sudden cardiac death to a potentially lethal snake bite.
A print execution shows the head of a snake with its fangs bared. Two small boxes inside the snake’s mouth are labeled “deadly” and “harmless.” The headline asks: “How real is your patient’s risk of sudden cardiac death?” Copy continues: “The stakes are simply too high to accept not knowing.
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