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City of Lounge Singers Tunes In to Hit Pop Songs, Courtesy of R&R
LOS ANGELES–Las Vegas continues efforts to shed its lounge singer image in a new group of ads from R&R Advertising, part of an ongoing $27 million annual marketing campaign.
A series of four spots for the Las Vegas Convention and Visitors Authority broke earlier this month, using upbeat pop songs as a backdrop for montage visuals of the City of Sin. In “Resorts,” the camera pans the city and its various resorts, while “Roam” by the B52s plays.
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