Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Chittenden Bank promises to provide potential customers with hassle-free products and services in its first campaign from Kelliher Samets Volk.
“People are looking to alleviate stress about money,” said Bill Drew, creative director at Burlington, Vt.-based KSV. “Chittenden is good at handling things for people—they’re very competent.”
In a 30-second TV spot, titled “Old Motorcycle,” a man is shown in his garage, tinkering with his bike. “Some things, you do yourself. Others, you have someone else take care of,” a voiceover begins.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in