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Kelliher Samets Volk will attempt to curb smoking in Vermont and address misconceptions among youth in an upcoming anti-tobacco campaign for the Vermont Department of Health.
The agency added the $1.5 million account following a review. The three-year contract is funded through Vermont’s portion of the 1998 Master Settlement between big tobacco companies and states’ attorneys general.
The state has done some anti-smoking efforts in the past, but this will be its most comprehensive program and the first for Vermont funded through the settlement.
Efforts from KSV in Burling-ton, Vt.,
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