Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Kodak has joined with Gen-Y Web site Bolt to provide digital photo services to Bolt’s more than four million worldwide registered members.
According to Nicole Witt, marketing manager of strategic targeting at Kodak, New York-based Bolt is “very unique” and an ideal partner because of its reach and stickiness.
Co-branding partnerships such as this one have become a popular way to skirt banner ads and create added value for users and companies, both online and offline.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in