Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Kia Motors America’s vice president of marketing aims to be the Founding Father of a car owners “bill of rights,” according to the company.
The automaker’s fall campaign kicks off next week with a Web microsite, print ads and four TV spots, all through independent davidandgoliath, Los Angeles. The site features a contest to win a Kia in which contestants will submit video “automotive bill of rights” ideas, said Ian Beavis at the Irvine, Calif.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in