JWT to Amplify Blaupunkt

J. Walter Thompson here has been assigned the task of resurrecting the Blaupunkt electronics brand, long revered by audiophiles.
The Robert Bosch Corp., which markets the brand, awarded the creative and media assignment to JWT without a review, in part because of the success of its 12-year relationship with the agency, said Steve Brown, JWT/Detroit executive vice president and general manager. JWT has worked on Bosch’s automotive aftermarket and home appliances business.
David Maas, JWT’s Bosch account director, worked on expanding the agency’s relationship with Bosch, Brown said.
The Blaupunkt account has been inactive for several years.