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BOSTON Regional retail institution Jordan’s Furniture, long famous for its humorous and self-deprecating TV campaigns, is seeking an outside ad agency for the first time in its 76-year history, according to a request for proposals obtained by Adweek.
Avon, Mass.-based Jordan’s this week issued RFPs in an effort to find a shop to handle the creative portion of its account, according to a copy of the three-page document.
Jordan’s last year spent about $7 million on ads and $5 million through October, per Nielsen Monitor-Plus.
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