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Rick Johnson & Co. has partnered with two California agencies to win the estimated $5-10 million advertising account of Dean Foods dairy brands Berkeley Farms and Alta Dena Certified.
The account will be shared equally among Albuquerque, N.M.-based RJ&C, The T&O Group of Irvine, Calif., and Matthews Mark in San Diego. RJ&C will act as the lead agency.
RJ&C has opened a San Francisco office to serve Dean Foods in northern California. RJ&C executive vice president Jim McKenna will serve as account supervisor.
Matthews Mark will handle statewide ethnic marketing for the two brands and coordinate promotions for the San Diego market.
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