Jeep Liberty Ready To Roll

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DaimlerChrysler AG on Wednesday launched an ad campaign that presents its new Jeep Liberty compact sport-utility vehicle — the first new Jeep marquee since the Grand Cherokee in 1993 — in urban settings.

Six 30-second spots and 11 print executions position the Liberty as “The Next Great Jeep Idea.” The campaign theme but follows a recent marketing trend toward urbanizing SUVs, as Ford Motor Co. did with its Mercury Mountaineer.

The TV spots break the week of June 18 on NBC’s NBA broadcasts, NHL games on ABC and cable programs like Outdoor Life.

Though





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