Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Teens “cut and paste” styles from the past, and are not as trend-driven or brand-addicted as adults assume. And while they want to act like adults in some ways, teens are in no rush to grow up. That’s the 411 from Brian Graden, president of MTV Music Television, whose presentation kicked off last week’s “What Teens Want” conference in Santa Monica, Calif.
The 300-plus attendees came to hear ideas about reaching and motivating this elusive, $170 billion market.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in