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With sponsorship becoming an important growth segment in Internet advertising, Thrive Online (www.thriveonline.com) is jumping aggressively on the bandwagon. The health-oriented joint venture between America Online and Time Inc. New Media is set to announce $500,000 in sponsorships and advertising, which will underwrite three new custom-published Thrive Web sites. Alternate versions of the sites will also be available within AOL.
The three sites, which will be unveiled in the next several months, are the G.O.
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