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Think New Ideas, New York, last week launched a revamped Web site for footwear company Rockport and will kick off a banner campaign during the third quarter to promote the site’s newly-created content.
The site, Rockport.com, includes a New Comfort Center on foot and general health, a section on fitness walking and a customizable catalog, as well as maps to local retailers.
“From the beginning, we made [the site] an integrated part of our marketing,” said Linda Lewi, senior vice president of global brand marketing for the Marlboro, Mass.-based
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