IQ news: That's the Thing: Parable Changes Into ThingWorld.com

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It’s good-bye Parable, hello, ThingWorld.com.
Parable the Newton, Mass., multimedia tools company is changing its name to ThingWorld.com to reflect its Things product line. The line includes digital collectibles of such copyrighted properties as pro sports logos and cartoon characters, and tools to create and view the Things.
But the company is also announcing today that it is broadening its product line to include streaming audio and video, with the help of Microsoft. The new tool, which uses Microsoft’s Windows Media Technologies and ThingWorld.com’s




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