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High-minded Microsoft e-‘zine Slate today unveils its latest branding campaign. The new tagline, “What to make of politics and culture,” will be featured in banner ads rolling out throughout the Microsoft Network of Web sites and in print ads beginning with a placement in the April issue of Brill’s Content.
The campaign was created by Chicago-based interactive shop Quantum Leap Communications, a unit of the Leap Group. Print and online efforts will be followed by a sweepstakes set to launch in May.
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