Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In the rush to provide clients with the return on investment of their online ads, ad management company AdKnowledge, interactive agency i33 communications and others will unveil new tracking tools this week.
Palo Alto, Calif.-based AdKnowledge will announce a tool at New York’s d:Tech show called Advisor, part of a suite of services covering a number of ad tracking needs. Advisor will deliver “post-click reports” detailing criteria including click rates, how many users view bridge pages between banners and Web sites, requests for information and conversion rates for each ad view.
AdKnowledge vice president of marketing John Mracek said the tool was created because many media buyers don’t want to buy such tools when they are created by the very sites on which they’ve bought ads, and also to deliver more complete data than just what users clicked on.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in