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RealNetworks, a pioneer in delivering streaming audio and video content across the Web, today introduced its new live ad insertion capabilities at the National Association of Broadcasters confab in Las Vegas.
The Seattle-based media company also announced that radio and TV partners on its Real Broadcast Network, including Rochester, N.Y.-based WOKR-TV–a part of the Ackerley Group of local radio and TV stations–and Atlanta-based radio station WKHX and Grand Falls, Mont.-based KAAK radio–both part of the ABC Radio Network–would deploy the live ad insertion technology beginning today.
According to Kristi Larsen, product manager of Internet products at RealNetworks, the company’s ad insertion capability gives traditional broadcasters the opportunity to easily and seamlessly substitute ads into the cybercasted versions of their programming when they use the Real Player format.
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