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New York-based Nicholson NY has won the assignment to redesign the Web site for the Metropolitan Museum of Art following a three-month review that included more than a dozen shops.
The site, metmuseum.org, will include the museum’s collections, a rebuilt online store linking to its 30 retail stores and catalogs, tutorials for all academic levels and information on exhibits and programs. Nicholson will employ its “extended commerce” model that sells to the user through the overall experience of a site.
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