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Discount name-brand shopping is about to hit the Web with Bluefly.com, an online clothing and accessories store being run by Pivot Rules and created by Kaufman Patricof Enterprises, both New York. Set to launch this month, the site features men’s, women’s and children’s clothing, as well as accessories and eventually will include housewares, all at discounts from the original retail prices.
“It’s a lot like Marshall’s or a Loehmann’s in concept, but in practice the experience is going to be much different,” said Kenneth Seiff, CEO of Pivot Rules.
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