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In an effort to give Web users a nudge to buy items over the Internet or subscribe to an online publication, Netcentives, a new Internet promotions company, will launch ClickRewards, an incentives program, in November. The San Francisco-based startup has a roster of partners, including Broderbund, Macy’s and GolfWeb, plus airlines and hotel chains such as American, Continental and Hilton Hotels.
Consumers who participate in a variety of online activities, from making transactions to filling out surveys on ClickRewards’ member site (www.clickrewards.com)
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