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Health and wellness store selfcare.com, Emeryville, Calif., has selected i-traffic, New York, to handle its Internet-based direct marketing.
I-traffic will be responsible for the management of all online media planning and buying for selfcare.com, as well as creative services, test design, stewardship and ongoing data analysis and reporting.
Cory Treffiletti, vice president of account services at i-traffic, said the site, which launched in September, plans to translate its offline success, as a 23-year-old catalog, to the Web and establish itself as a resource for women, who are its “core target audience.”
The promotions will include relationship building techniques, such as e-mail and merchandising offers, all geared toward turning surfers into shoppers rather than relying only on impulse buys from banners.
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