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E-mail marketing company Digital Impact is launching a new service today designed to help online merchants grow their mailing lists. Called Email Exchange, the new service can be accessed via emailexchange.net where consumers can go to sign up to receive marketing messages from participating companies.
“Email marketing works really well,” said Ray Kaupp, vice president of marketing at the San Mateo, Calif.-based company “so the question becomes, ‘How can I grow my house file with quality names and consumer permission?'”
Digital Impact plans to get the word out about Email Exchange by letting participating sites place a link to the Exchange.
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