IQ News: Centerseat Offers Users Broadband Entertainment | Adweek IQ News: Centerseat Offers Users Broadband Entertainment | Adweek
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IQ News: Centerseat Offers Users Broadband Entertainment

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Following nearly a year of development, New York-based broadband digital media company Centerseat tomorrow is expected to launch its consumer entertainment and commerce Web site at www.centerseat.com. The site will offer visitors a unique mix of original video and audio content along with seamlessly integrated ancillary information and commerce opportunities, according to Centerseat CEO Scott Harmolin.
For example, if a viewer is watching a streaming media program about the music scene in Prague, he can pull up information online, then purchase airline tickets to visit the Czech city through Galileo, a Rosemont, Ill.-based travel company--all without leaving the main Centerseat site.
At launch, Centerseat will present more than 40 original shows across its seven channels, which will focus on music, film, sports and technology, among other topics. It will also continuously update and archive programming.
Last year, Centerseat acquired Emmy-award-winning production company Second Coming to facilitate in-house content production. Since last fall, the company has also inked numerous strategic partnerships, including an e-commerce agreement with online bookseller Borders.com and a content deal with Fremont, Calif.-based TC Media, which owns more than 3,000 hours of martial arts and wellness video programming. A distribution pact with the Mills Corp. chain of malls means Centerseat content will be viewable on monitors in malls across the country.
Centerseat has signed exclusive deals with marquee talent from the world of traditional entertainment and news, including broadcast veterans Mary Alice Williams, Neil Rosen and Ken Robinson. The company also has hired producers from Good Morning America, Access Hollywood, MTV and VH1.
Because Centerseat has exclusive digital distribution rights for all its programming, content can be syndicated across traditional and new media outlets, providing additional revenue, Harmolin said.
Centerseat is also an anchor entertainment content provider on the Web site for streaming media plug-in Windows Media Player. In addition, the company will resell private label broadband access through San Francisco-based DSLnetworks.