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NEW YORK Interpublic Group is restructuring its media operations, disbanding its Interpublic Media unit as Mark Rosenthal, the division’s CEO, prepares to step down.
That unit has overseen three big media companies: Initiative, Universal McCann and negotiating arm Magna Global.
The restructuring, and Rosenthal’s impending departure, had been expected [Adweek Online, Oct. 16].
Initiative and UM will now be realigned with IPG creative shops.
UM once again will be linked to McCann Worldgroup, where it resided until January, when it was split off as an independent entity with a separate P&L.
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