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Wolverine Web Productions LLC, an Ann Arbor, Mich.-based company providing interactive media planning and buying services to agencies and advertisers, last week announced an exclusive partnership with MatchLogic, an online ad management service, for ad serving and reporting.
The arrangement with Louisville, Ky.-based MatchLogic includes a provision allowing Wolverine to pool its ad buys to enable all of its clients, both small and large, to benefit from MatchLogic’s advanced banner serving, tracking and reporting capabilities, said John Behrman, Wolverine’s chief executive officer.
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