ING Splits With Jordan McGrath | Adweek ING Splits With Jordan McGrath | Adweek
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ING Splits With Jordan McGrath

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Jordan McGrath Case & Partners and ING Group are parting ways, sources said.

JMCP, a Havas shop, won the estimated $50 million U.S. business last November 2000 after a review that included TBWA/Chiat/Day in Playa del Rey, Calif., and Euro RSCG Tatham in Chicago.

Media Planning, also a Havas shop, won the media duties in the review.

Neither shop could be reached for comment.

Three weeks ago JMCP introduced its first work for ING: a national TV and print campaign with the tagline, "It's not an ending, it's a beginning."

ING, a financial services company based in Amsterdam, Netherlands, has a U.S. office in Atlanta and spent $14 million on media last year, according to Competitive Media Reporting estimates. Executives could not be reached Monday