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Print, Outdoor for Kirin Takes Japanese Tradition to American Bars
LOS ANGELES–Houston Helm Fattal & Collins capitalizes on the culture-mixing “fusion” trend in bars in a new series of print and outdoor ads for Kirin beer.
The ads, which break this month, take a tongue-in-cheek approach, mixing Japanese tradition with standard bar imagery. Spending on the campaign is $2-3 million, according to industry estimates.
One print execution depicts the view from outside a traditional American sports bar.
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