MindShare Takes Unilever's $1.25 Bil. W. Europe Media Biz
LOS ANGELES WPP's MindShare has won Unilever's $1.25 billion Western Europe media account, besting the incumbent, IPG's Initiative Media, and Aegis' Carat in the final round of a six-month review. Initiative lost about $650 million of the billings contested in the review but continues to handle media duties in more than 20 European markets, an agency rep said. Initiative had held the Unilever business in every market across Western Europe except Italy and Germany, where MindShare held the account. Three weeks ago, IPG sibling Universal McCann lost more than $400 million in Nestlé business in the U.S. and Latin America. Nestlé's $1.5 billion global media account was consolidated with WPP's GroupM and Publicis' ZenithOptimedia.
Charles Schwab Weighs Final Pitches Before $100 Mil. Choice
NEW YOrk Discount brokerage Charles Schwab heard final presentations from four agency finalists last week and could select a winner this week, sources said. Among those vying for the $100 million-plus creative account are Havas' Euro RSCG, here, and Publicis & Hal Riney in San Francisco, which both presented to the San Francisco client on Wednesday. Grey Worldwide, here, and independent Wieden + Kennedy in Portland, Ore., presented on Friday, sources said. Select Resources International in Santa Monica, Calif., is handling.
Jaguar Initiates $100 Mil. Global Consolidation Review
LOS ANGELES Ford Motor Co.'s Jaguar has launched a $100 million-plus global review and plans to hire a consultant, the Irvine, Calif.-based automaker confirmed. Sources said media duties are also in review, though Jaguar said that while direct marketing is in play, media is not. The creative incumbent, WPP's Young & Rubicam Brands, Irvine, is expected to defend, as are sibling WPP incumbents Wunderman, which handles direct marketing, and Mediaedge:cia and MindShare, which handle domestic and overseas media duties, respectively. A decision is due by March. Domestic Jaguar sales are down 15 percent this year to about 39,000 units, according to Car Concepts in Thousand Oaks, Calif.
Strict Standards May Limit Shops From TI Contest
DALLAS There may be few qualifiers for Texas Instruments' ad account because of strict qualifications, sources said. To win, an agency must have semiconductor experience, as well as know how to work with a decentralized corporation, sources said. It must also establish a Dallas presence, sources said, on an account that could amount to as little as $10 million in billings. (Each division handles its own ads and sets its own budgets based on new product development.)Among those returning the proposals—15 went out—are incumbent TM Advertising in Irving, Texas, and Hill, Holliday, Connors, Cosmopulos in Boston, both IPG agencies, as well as Grey in New York.
3 Survive to Make Final Weight Watchers Pitches This Week
NEW YORK The three New York shops remaining in Weight Watchers International's estimated $45 million review are slated to make final pitches this week. WPP's Young & Rubicam is due up this morning, Omnicom's TBWA\Chiat\Day in the afternoon, and IPG's Lowe will go Tuesday morning, sources said. IPG's Deutsch in New York has withdrawn from the review, according to Pile and Co. in Boston. Sources said the move was prompted by the exit of Eliot Glazer, client vp of marketing for North America, with whom Deutsch had a good rapport. Miriam Jordan Keane, client chief brand officer, will take over his duties. Deutsch could not be reached.
Fried, Vitiello Exit Lowe N.Y. To Join DDB N.Y. as ECDs
LOS ANGELES Omnicom's DDB New York has plucked two creative execs from IPG's Lowe in New York. Lowe evp/group creative heads Seth Fried and Michael Vitiello have joined as ecds, reporting to DDB New York chairman and CCO Lee Garfinkel. At Lowe, and before that at BBDO New York, Fried worked on GMC Trucks and Diet Coke, among others. Vitiello, also a former BBDO creative, has worked on Mercedes-Benz and, at Levine Huntley Schmidt & Beaver, on Subaru.